Web
Design

We create conversion-driven websites. After all, your website is your best branding and selling tool.

But what does that mean? Well, first of all, we base all our decisions on the main goal of converting visitors into customers. This means we understand when to show product features and when to show value propositions (we love Job-to-be-Done Theory and Product-Led Growth). 

Design
– Process

1. Discovery & Research

In the Discovery stage we immerse ourselves into the needs for your website and uncover the challenges and opportunities to create a master plan (aka brief) aligned with your business and marketing goals.

Project Review

In the Discovery stage we immerse ourselves into the needs for your website and uncover the challenges and opportunities to create a master plan (aka brief) aligned with your business and marketing goals.

Discovery Session

During a collaborative call, we go over the project goals, review and discuss the moodboard, and gather any missing information that we need to refine the brief and start planning the project.

Project Planning & Scheduling

Once we have a full understanding of the project, its goals and challenges, we use everything we’ve learned to build a brief and kick off the design process!

2. Visual Strategy

In the Visual Strategy stage we create different visual aids and documents (moodboard, sitemap, wireframes) in order to collaborate while defining the website's look and feel.

Design Review

We do an internal review of everything we’ve found out and officially kick-off the design process.

Discovery Session

By cataloging and brainstorming any relevant visual inspiration we establish a baseline that will define the visual language. This is also a collaborative process where your team will be involved.

Define the Look & Feel

Based on everything we know and have shared, we choose one page to design that will define the look and feel. It will then serve as the foundation that will be expanded across the whole site.

3. Design Production

In the Design Production stage we take the defined look & feel as the base to produce every page and component on your website.

Design

We create the visual design for all pages and components including custom iconography, illustrations, animated graphics, and responsive views, with the focus to make people wow.

Design Iteration & QA

Next we review everything we've designed with you and gather your feedback. Once we've iterated on our original designs, we then do the final touches and close out the design phase.

Development Hand-off

During this crucial step we collaborate with our development team to ensure what we originally designed will be implemented exactly the way our designers envision it.

"If you're going to have a story, have a big story, or none at all."

Joseph Campbell

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